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Rural Market Development


Knowledge and expertise

The staff of John Fargher + Associates have knowledge and expertise appropriate to the rural market development needs of donor clients. John Fargher has formal qualifications in agricultural science (BAgSc 1980), resource economics (MNatRes (Economics) 1996) and management (Advanced Management Program 1998). As a specialist in strategic programming and performance management, he also undertook training in evaluation at Oxford University (1998), with the World Bank Institute (2004) and JICA (2004).

With more than 25 years of experience as a rural development practitioner, and with post-graduate qualifications in resource economics and management, as well as 15 years senior management and multilateral bank experience, John has relevant qualifications for, and advanced knowledge of, the design, management and evaluation of rural market development investments. He has development experience in Africa (north, horn, east, south and west), Middle East, Asia, SE Asia, the Pacific and the Caribbean. John has lived in a cross-cultural context for long-term program postings (rural development in Iraq-1980-1984, performance management in Vietnam-2004-2008) as well as worked in more than 35 countries for short and medium-term development tasks. His expertise covers the whole aid programming cycle for rural market development – from strategic planning (e.g. review of Australia’s engagement with International Fund for Agricultural Development – 2011) through concept and design (e.g. quality at entry assessments of Timor-Leste Seeds of Life III – 2010 and Indonesia AIPD-Rural - 2011) to implementation and management for development results (e.g. World Bank Armenia Natural Resource Management and Poverty Reduction Project – 2000-2003; evaluation of Indonesia Smallholder Agricultural Development Initiative – 2010; ODE evaluation of AusAID rural development – 2011). Since 1995 he has increasingly worked in performance management, monitoring and evaluation with a focus on aid effectiveness in rural development.

John supported CSIRO to design a $45 million program of research for development projects in East Africa and West Africa under the Australian Aid Africa Food Security Initiative in 2013. As one of 8 Facilitation Panel members under the AusAID M&E Expert Panel (2009-2012) he led 11 evaluations and 3 quality-at-entry tasks for AusAID. As a member of the Rural Development and Environment Expert Panel (2009-2012) he contributed to portfolio review of AusAID rural development investments in eastern Indonesia (2011)

John has knowledge and expertise in conducting research and providing ad-hoc advice and strategic direction, including for policy development. For example, John led the preparation of the ODE review of AusAID investments in rural development (2011-2012) and wrote an easy-to-understand annex on systems thinking for rural development in fragile and developing countries. Similarly, he was a member of the 3-person AusAID team that reviewed the contribution of the International Fund for Agricultural Development to rural market development and poverty reduction as part of an assessment of Australia’s relationship with the Fund. John conducted farming systems research and market analysis for many World Bank, AusAID, USAID and GIZ tasks including the Senegal River Basin Master Plan (USAID, 1989); the Eastern Anatolia Watershed Management Project (World Bank, 1992); the Turkey National Livestock Strategy (GIZ, 1993); the Hebei Watershed Management Project (AusAID, 1995-1998); the Armenia Natural Resource Management and Poverty Reduction Project (World Bank, 2000-2003); the Tanzania Coastal Livelihoods Improvement Project (2003); and the China Pastoral Development Program (World Bank, 2002-2003).

John has knowledge and expertise in developing design, concept and implementation documents. For example John was the participatory development and agricultural science specialist on World Bank teams developing the concept, design and implementation documents for the Eastern Anatolia Watershed Management Project (US$180m, 1991-1993); the Armenia Natural Resource Management and Poverty Reduction Project (US$35m, 2000-2003); the Tanzania Coastal Livelihoods Improvement Project (US$15m, 2003); and the China Pastoral Development Program (US$35m, 2002-2003). More recently with AusAID John supports internal facilitated design in the climate change sector for Indonesia (2012) and was the independent technical reviewer for quality at entry assessments of Timor-Leste Seeds of Life III – 2010 and Indonesia AIPD-Rural – 2011. In all of these examples, the programs included market development with analysis of the supply side, the demand side, relationships and incentives between producers, intermediary traders, processors and consumers.

John has developed think-pieces on systems thinking, value chains and market development approaches. For example, John led the preparation of the ODE review of AusAID investments in rural development (2011-2012) and wrote an easy-to-understand annex on systems thinking for rural development in fragile and developing countries.


Demonstrated experience

John has facilitated systematic changes to markets in developing countries to result in improved conditions for pro-poor business through his design work (e.g. Eastern Anatolia Watershed Management Project (US$180m, 1991-1993); the Armenia Natural Resource Management and Poverty Reduction Project (US$35m, 2000-2003); the Tanzania Coastal Livelihoods Improvement Project ($15m, 2003); and the China Pastoral Development Program (US$35m, 2002-2003; internal facilitated design in the climate change sector for Indonesia (2012)); and the evaluation work he leads (e.g. PNG Agricultural Research and Development Support Facility, 2010; Vietnam Contribution to Agriculture and Rural Development, 2010; Indonesia Smallholder Agriculture Development Initiative, 2010; and ODE Review of Rural Development, 2011). John has also contributed agricultural science, resource economics and performance management expertise to rural market research initiatives including farm surveys in Senegal and Mauritania for the Senegal River Basin Master Plan (USAID, 1989); participatory rural appraisal in 11 Provinces of eastern Turkey (World Bank, 1991-1993); rangeland livestock systems research in eastern Turkey for the National Livestock Strategy (GIZ, 1993); plantation forestry market drivers assessment and land-use tradeoff/switching price analysis for the Australian National Farm Forestry Policy (RIRDC, 1995); horticultural market systems and value chain analysis in Hebei and Shandong provinces, China (AusAID, 1995-1998); livestock farming systems and value chains for Armenia (World Bank, 2001-2003); pastoral livestock farming systems and meat value chains for Gansu and Xinjiang provinces, China (World Bank, 2002-2003); and coffee value chains in PNG and eastern Indonesia (AusAID 2010-2011). This work informed program design and implementation for World Bank and AusAID investments to achieve pro-poor livelihood outcomes including increased incomes and employment, and reduce risks for the rural poor.

John has experience in one or more of the regions in which the Australian aid program operates including Africa, Middle East, Asia, South East Asia, the Pacific and Caribbean. He has worked in ASEAN (Cambodia, Indonesia, Malaysia, Philippines, Thailand, Timor-Leste, Vietnam); Africa (Angola, Burkina Faso, Ethiopia, Ghana, Kenya, Mali, Mauritania, Senegal, South Africa, Sudan, Tanzania, Uganda); the Caribbean (Barbados, Belize, Guyana, Jamaica, St Lucia, Trinidad); China; Europe (Greece, Romania, France, Turkey, United Kingdom) the Pacific (Fiji, PNG, Samoa, Tonga Vanuatu and by desk Solomon Islands); and the Middle East (Armenia, Egypt, Jordan, Libya, Kuwait, Iran, Iraq, Yemen). John’s developing country experience has ranged from village and household level (e.g. designing and implementing farm surveys in China, Mauritania, Senegal, Tanzania or Vietnam) through national level (e.g. monitoring capacity development for Government of Vietnam) to regional and program levels (e.g. Caribbean performance framework). He has worked in conflict-affected areas (e.g. Aceh, Papua, Mauritania, Iraq); fragile states (e.g. Timor-Leste, PNG) and the poorest areas of middle-income countries (e.g. Nusa Tenggara Timur, Papua Barat and Tay Nguyen).


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